Ocado is set to launch its new Price Promise which looks to compare prices against over 10,000 like for like products at Tesco.
Available from tomorrow (1 March), this comes as the latest investment in value by the online-only supermarket to support its shoppers amid the cost-of-living crisis.
The products featured in the commitment include both branded favourites such as Yorkshire Tea, Oat-ly, Tropicana orange juice and Heinz Tomato Ketchup, as well as Ocado Own Range items, all of which will be labelled with a red £ sign on its website.
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The promise will compare prices and promotions on Tesco.com, including Clubcard deals.
Alongside its range of over 700 own-label grocery lines and its collection of Everyday Savers, the Price Promise looks to offer customers lower prices on everyday staples.
“At Ocado, everything we do starts with our customers and we know how important value is to them right now. We continue to support our customers by investing in price across branded and own-brand products,” Ocado Retail CEO, Hannah Gibson said.
“Now with our Ocado Price Promise, we’re comparing over 10,000 products, matching the price of like-for-like shopping to tesco.com, so customers can be sure they’re getting great value at Ocado.”
This comes as shoppers budgets continue to tighten, as grocery price inflation rose to 17.1% in the four weeks to 19 February, the highest level ever recorded by Kantar.
