Asda is cutting the price of 232 branded and own-label products in its latest efforts to support shoppers amid the cost-of-living crisis.
The supermarket giant is investing £9m in lowering prices by an average 14% on popular items including bread, fresh fruit and vegetables, and meat.
Effective from today (11 October), other products featured in the price cuts include Asda fish pie mix, garlic pizza, McCain’s home chips and Jaffa Cake bars.
This follows a £35m investment to reduce the price of over 600 items in July and August, bringing the total Asda has spent on lowering prices to £44m since the start of the summer period.
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According to the grocer’s Income Tracker, more than 60% of households saw their disposable incomes fall in August compared to a year earlier.
Asda chief commercial officer, Kris Comerford, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
“This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.”
He added: “We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
This comes as Asda has launched a programme to convert 116 convenience stores and attached petrol station forecourts acquired from Co-op.
The supermarket giant has initially converted 11 sites to its Asda Express convenience brand, with the remaining 105 to follow by the end of the first quarter of 2024.
