Asda is set to convert 116 convenience stores and attached petrol station forecourts acquired from Co-op.
The supermarket giant has initially converted 11 sites to its Asda Express convenience brand, with the remaining 105 to follow by the end of the first quarter of 2024.
Asda acquired 132 sites from Co-op last year in a £438m deal as part of its long-term strategy to become the UK’s second largest supermarket.
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In June, the acquisition received regulatory approval from the Competition & Markets Authority after the grocer agreed to divest 13 sites to satisfy competition requirements.
The converted sites, which have opened in locations including Yorkshire, Leicestershire, Lancashire, Somerset, London, Scotland and Devon, will stock up to 3,000 branded and own-label products.
Asda co-owner, Mohsin Issa, said: “The launch of our conversion programme is an incredibly exciting moment for our business and accelerates our presence in the fast-growing convenience market.
“We look forward to bringing Asda’s great value in fuel and groceries to many more communities across the UK and to welcoming over 2,000 former Co-op colleagues to the Asda family in the coming months.”
