Asda has invested £23m to cut the prices of 425 branded and own-label products.
From today (24 August), prices will be lowered by an average of 11% on items such as nappies, infant follow on milk, bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
This comes as the supermarket giant’s latest income tracker found that budgets remain under pressure from rising living costs, with family disposable income down by over £100 per month for the average household compared to July 2021.
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This also follows a £13m investment last month to cut prices on more than 200 own-label products by an average of 9%.
Asda chief commerical officer, Kris Comerford, said: “While the headline inflation rate may have eased slightly last month, our own data tells us that many customers are continuing to struggle with rising living costs.
“We have targeted this latest price investment on the products that our customers buy week-in and week-out, to help their shopping budgets stretch further. We’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so.”
