Aldi has launched its biggest ever round of price cuts on its fruit and vegetable essentials range.
The German discounter has lowered prices on items by as much as 15p, which includes bananas, apples, spinach and courgettes, as well as on a range of Specially Selected products such as Cotton Candy Grapes.
The latest price drop – the biggest round of cuts Aldi has revealed so far this year – represents around one third of its produce range and has seen 55 items fall by an average of around 11%.
The move is the latest of more than 100 prices that the grocery giant has cut in the past few months, and comes as Aldi was confirmed as the UK’s cheapest supermarket for the 15th month in a row, according to Which?.
On a basket of goods, Aldi was the cheapest at £65.21, which was £14.30 lower than the most expensive supermarket, Waitrose.
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Managing director of buying at Aldi UK Julie Ashfield said: “Our promise to our customers is that we will always keep our prices as low as possible. We remain fiercely committed to doing that – now and always.”
“This latest price drop is part of our efforts to make healthy, high-quality groceries accessible to everyone. That will always be our mission, and it’s why we continue to see shoppers switch to Aldi,” she added.
The discounter also unveiled the opening of its 1,000th store last week, as part of its commitment to expanding its store footprint across the UK. Before the end of 2023, Aldi aims to open a further 20 stores as it searches for new locations.
