A limited selecition of M&S Food products will be rolling out in Musgrave-owned supermarkets, SuperValu and Centra later this month.
The trial partnership will see two SuperValu and two Centra stores in Northern Ireland stocking the retail giant’s fresh sandwiches, salads, fruit pots, dine-in options, deli products, Percy Pig sweets and Colin the Caterpillar cakes, The Irish News reported.
The SuperValu stores in Portstewart and Lisburn, and the Centra sites in Mallusk and Foxes Glen, will also feature in-store bakery offerings, with M&S goods for sale.
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M&S franchise trading director, David Phillpot said: “We constantly review how to make our trusted-value product range available to more customers and we’re very pleased to be taking part in this trial partnership with Musgrave Northern Ireland.
“Offering many of our store favourites, whether you’re looking to grab a quick snack or be inspired for your weekly shop, we look forward to seeing how Northern Irish shoppers respond to this new approach.”
Musgrave managing director, Trevor Magill, added that the trial partnership allows the business “to continue delivering a really compelling offering to our customers and fully supports our amibition of being number one in the convenience retail market.”
