Sainsbury’s has expanded Nectar Prices to meat, fish and poultry for the first time, now offering discounts on around 3,500 products in total.

The supermarket’s So Organic lamb mince, Taste the Difference cod fillets and beef burgers, and by Sainsbury’s southern fried chicken breast steaks will be included, with some items reduced in price by up to a third.

Nectar customers will also be able to save on branded products such as Fridge Raiders chicken bits, which is 80p cheaper at £2, and Richmond pork sausages, which have seen a 31% price drop to £2.25, as well as Peperami Original and Gressingham aromatic duck.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Sainsbury’s first introduced its Nectar Prices loyalty initiative in April across select household products, pet food and confectionery.

Last month, offers on dairy and bakery products, as well as fresh produce were introduced for the first time.

As a result, the average Nectar Price saving per customer from 11 April to 12 July was £14.42.

The savings are applied when a shopper uses the Nectar app or card at the checkout. For customers shopping online, the savings will be applied automatically if their Nectar and Sainsbury’s accounts are linked.