Sainsbury’s is expanding its Nectar Prices initiative by introducing offers on dairy and bakery products for the first time.
The extended range of discounted items for Nectar customers includes Cathedral City mature cheese down from £4.75 to £2.75, Philadelphia cheese now available for £1, Yeo Valley organic semi-skimmed milk at £1 and Lurpak butter at £3.25, down from £5.
Branded bakery items such as Soreen fruit loaf and Warburtons bagels can now be purchased for £1 with a Nectar card or app.
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The Big 4 grocer’s own-brand lines including Taste the Difference and by Sainsbury’s will also be seeing some price reductions, with carrot cake, folded flatbreads and tortilla wraps included in the money-saving initiative.
In May, Sainsbury’s cut the price of over 40 own-brand dairy products, with shoppers able to save as much as 60% on items including cheese, yoghurt and cream.
It has also reduced the price of its own-brand bread and butter as commodity prices for wheat and butter have started to fall.
The expansion of Nectar Prices comes following the launch of the initiative in April, with Sainsbury’s now offering discounts on over 900 products across categories such as health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet, food cupboard items, as well as its latest addition of dairy and bakery.
The supermarket giant has said it will continue to add products to Nectar Prices as it looks to offer shoppers better value year-round.
