Following the launch of Nectar Prices earlier this year, Sainsbury’s has expanded its loyalty scheme by introducing offers on fresh produce for the first time.
From today, members will be able to get discounted prices on a variety of fresh fruit and vegetables, such as strawberries (usually £2.25, Nectar Price £1.75), avocados (usually £1.60, Nectar Price £1.20), and tomatoes (usually £2.25, Nectar Price £1.75).
With over 2800 products included in Nectar Prices for its 18 million users, the initiative is now also rolling out food-to-go products and ready meals including branded and own-brand ranges.
The big 4 grocer’s own-brand ready meals include products and family favorite’s like Taste the Difference fish pie (usually £4.25, Nectar Price £3.75), chicken tikka masala (usually £4.25, Nectar Price £3.75) and it’s stonebaked margherita pizza (usually £3.50, Nectar Price £1.75), among others.
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Since the launch of Nectar Prices in April, Sainsbury’s report that shoppers have saved over £83 million – with customers saving an average of £3.20 each time they shop.
Director of Nectar and loyalty at Sainsbury’s, Sam Burston said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further.
“With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items.”
Burston added: “We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”
