Ocado has slashed the price of over 100 branded, own-label and M&S everyday essential items.
Some products across butter, cheese and bread lines have seen double-digit price cuts of up to 25%.
More than 60 reductions reflect recent M&S price cuts and include items such as Greek style yoghurt, salmon fillets, avocados, ciabatta rolls and tortilla wraps.
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The online-only grocer has also cut the price of its four-pint own-brand milk by 10p to £1.45 and two-pint by 5p to £1.20.
This comes in addition to the Ocado Price Promise, which launched earlier this year, and compares prices against over 10,000 like-for-like products at Tesco.
Ocado Retail CEO, Hannah Gibson, said: “At Ocado, customers are at the heart of everything we do and we want to give them great value on the products which matter to them the most, whether that’s large brands, Ocado own-brand or M&S.
“Together with the Ocado Price Promise, cutting the prices of these 100 essentials means we’re even better value, alongside the service, range and quality which our customers love.”
This comes as Morrisons unveiled its sixth round of price cuts this year while Amazon Fresh offered customers the chance to save up to 35% on its own-brand range, as well as a selection of household brands.
