Marks and Spencer has invested in the price of over 200 products as part of its promise to deliver trusted value to its 30 million UK customers.
The investment will see the retailer cut the price of over 70 family staples and extend its price lock on 150 customer favourites.
The upmarket retailer is cutting the price of ranges such as beef mince, avocados, Greek style yoghurt and ciabatta rolls.
At the same time, M&s is extending its price lock on 150 products which will be in place through to autumn, including M&S Select Farms RSPCA assured outdoor-bred British pork sausages (pack of eight – £2.00), super sweet corn on the cob (pack of two – £1.40), british mature cheddar (10 Slices 250g – £2.80) and Select Farms Season’s gold potatoes (1kg – £1.65).
M&S last announced a price lock extension on over 100 products back in April.
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Furthermore, as part of its investment M&S has dropped or locked the price on over 50 Eat Well products like its Select Farms Mangetout (260g – cut by 15% to £1.70) and Pineapple Chunks (150g – cut by 15% to £1.70).
Research from the supermarket also revealed that the focus on value for families has increased since the beginning of the year, with its Family Matters Index showing that healthy eating is a growing priority as 30% of families look to eat more healthily in the coming months.
“We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty,” managing director at M&S Food, Alex Freudmann said.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.”
Freudmann added: “We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
