M&S has extended its price lock guarantee on over 100 customer favourites until summer, as part of its ongoing value promise to its over 30 million UK shoppers.
The upmarket retailer today reinforced its commitment to provide great value food at a great everyday price, that ‘never compromises on quality.’
It comes as the M&S’ Family Matters Index reveals 61% of families are cutting back on eating out and takeaways.
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This is the third time the retailer has extended its price lock promise as it looks to support shoppers with the rising cost of living.
M&S’ price locked items sit alongside its existing Remarksable Value range – launched in 2019 – and includes over 100 everyday staples.
“Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price,” managing director at M&S Food, Alex Freudmann said.
“By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop. At the heart of our trusted value promise remains our Remarksable value range.
“Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.”
Freudmann added: “Customers are also looking to M&S to help make those family meals together more special, and more affordable. Our Dine In is all about that – restaurant quality food at a fraction of the price.
“We’re determined to offer families a rotating menu of Dine Ins that excite the whole family, whether it’s a Friday Pizza Night or a Tex Mex Tuesday.”