Amazon Fresh unveils further price cuts

Amazon Fresh is rolling out further price cuts to help shoppers save on everyday essentials as the cost-of-living crisis continues.

From today (25 May) to 19 June, the retailer will be offering customers the chance to save up to 35% on its own-brand range, as well as a selection of household brands.

The new price cut promotion will include deals on ‘by Amazon’ BBQ meats including British beef burgers at £2.70, down from £3.20, as well fresh fruit with two punnets of strawberries for £4.50 and two punnets of raspberries or blackberries for £4.


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Lower prices will also be applied to select alcohol brands, with a 70cl bottle of Aperol available for £12, 12x300ml packs of Budweiser Lager for £7 and Whispering Angel Rose for £15, down from £20.

This comes following Amazon’s recent price reductions in April on over 200 products.

The promotion offers up to 40% off on household favourites such as Heinz Tomato Ketchup and Doritos Tortilla Chips, alongside a £10 Italian dine-in for two meal deal.

Other UK supermarket giants have also extended their money-saving intiatives, with Tesco freezing the price of over 1,000 branded and own-label products until 5 July.

Last week, convenience retailer One Stop launched a new price lock on more than 80 products across the fresh food, store cupboard, snacking and household categories until 17 July.

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