With the Easter weekend fast approaching, UK supermarkets are gearing up for a surge in shoppers looking to celebrate the bank holiday with a traditional Sunday roast.
As value for money continues to dominate the headlines, consumers are on the hunt for the best deals and special offers as they look for ways to make their seasonal celebrations as affordable as possible.
In response to this, supermarkets are battling it our to be the most competitive across a number of areas – from meal deals to feed the whole family to low-cost – or even free – lunches in their cafes as they look to help families out over the Easter break.
We round up what’s on offer…
Morrisons
Morrisons has launched a new traditional roast deal for the Easter holidays that includes a leg of lamb and all the trimmings for under £24.
All items included in the meal are British and customers can pick up a tender leg of lamb, parsnips, carrots, savoy cabbage, potatoes, mint sauce and a cheesecake for dessert for just £23.82.
In total, the new deal – which has been pushed heavily across TV advertising – means the entire roast will feed six and cost less than £4 per person.
Additionally, the supermarket chain has partnered with Kellogg’s to launch a breakfast club where each member of the family can request a free bowl of cereal each this Easter, running until 24 April.
Both children and adults can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11am, in any of the supermarket chain’s 397 cafés across the UK.
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Asda
Just for the Easter holidays, Asda is extending its popular ‘Kids Eat for £1’ café meal deals with new vegan and healthy meal options, in which it aims to continue helping customers tackle the rise in cost-of-living expenses.
The refreshed menu will see the addition of two new hot meals – Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal – and will last until the end of the Easter holidays.
Asda’s Easter roast page also has lots of discounts on all roast dinner staples, which can be found here.
The big 4 grocer launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022, and has now served over 1.3 million meals to kids from its cafes nationwide.
It has also been crowned as the best Easter supermarket for consumers – according to the latest research from online supermarket Britsuperstore – which scored UK supermarkets on most affordable eggs, variety of easter chocolates, number of free-from easter chocolates, and number of own-brand easter eggs.
Aldi
Aldi is launching a free breakfast club for the Easter holidays to help feed millions of parents who are skipping meals to ensure their children have enough food to eat.
The initiative will ensure customers can get free breakfasts as parents go without to feed their kids. It comes as almost half (44%) of parents from lower-income families are skipping meals or eating less to ensure their children have enough food to eat.
The German discounter is also offering Cambalala South African Malbec 75cl for £3.99 and Dairyfine Mini Eggs Milk Chocolate Chunky Bar (225g) for £1.99.
Sainsbury’s
Sainsbury’s is making Easter dining as easy as possible for its customers, with a range of ready-to-cook roasts and main courses available from now until Tuesday 18th April.
The retailer’s online Easter promotions page has discounts on a family roast, including a whole British Duck (7kg) for £14, British Carrots 1kg – now 19p was 50p, British Parsnips (500g) – now 19p was 62p, and a green vegetable selection (8.65kg) for £4.50, among other items.
For dessert, Sainsbury’s has a Taste the Difference Blueberry & Vanilla Cheesecake 500g – now £4, was £4.60, and a Taste the Difference Sticky Toffee Pudding Dessert 450g – now £4, was £5.
Lidl
In stores and online now, Lidl is offering a deluxe West Country lamb leg (£9.99) and British beef roasting joint (£10.99), which Lidl says is “a flavourful and juicy joint that’s guaranteed to get guests licking their lips”.
The discounter also has deluxe sharing family pies (£2.49) and a beef wellington (£9.99) to level up the family dinner.
It also revealed the quietest times to shop in its stores this bank holiday weekend, as it prepares for a surge in customers.
After welcoming almost one million new shoppers to its stores over the Easter period last year, Lidl found that the quietest times to shop were between 8am and 10am, and from 6pm onwards.
M&S
The M&S Easter Family Dine In meal deal feeds up to four people for £20. The promotion includes a joint of meat and three sharing sides (from a choice of 15 dishes).
The mains within the deal include British roast chicken, pork rib roast, lamb shoulder, among other meaty offerings. As for sides, some of the dishes include pigs in blankets, beef dripping roast potatoes and four beef dripping Yorkshire puddings and carrots, purple sprouting broccoli and fine beans.
The upmarket retailer’s Easter Family Dine In deal is available exclusively in stores from 5 April, 2023 until 10th April.
Iceland
Iceland is running its Easter promotions from 4 -10 April, and is ensuring that customers can enjoy the spring celebration and treat the family for less.
The seven days of Easter deals include the Aunt Bessie Roast bundle, serving four at just £2.50 per person, plus a TGI meal deal at £10 and a Harry Ramsden Good Friday deal for £7.
Tesco
The UK’s largest retailer is offering a wide range of Easter and party food, including money-saving Clubcard promotions on drinks.
Most notably, Tesco has a selection of joints such as beef, chicken and pork, sides, condiments.
All of Tesco’s Easter wines and a smaller range of soft drink multipacks are currently on offer, perfect for a family sharing occasion.
Waitrose
Waitrose has a wide selection of Easter food, ranging from large centerpieces like chicken and pork, to side dishes and desserts.
Save a third on the retailer’s whole and half legs of higher-welfare British lamb, plus save 25% on other roasting joints, sides, desserts and more. Offers apply to delivery/collection slots between 29 March-11 April 2023, and are subject to availability.
