Tesco cuts value of Clubcard reward vouchers by 33%

Tesco is cutting its Clubcard reward vouchers for the second time in five years as it begins the switch to its new grocery app, resulting in customers earning 33% less through the scheme than before.

The UK’s largest supermarket has emailed members of the Clubcard loyalty scheme saying that as of 14 June, Clubcard vouchers will only be worth two times their previous value when exchanged at any of its reward partners.

Vouchers awarded by the retailer loyalty scheme are currently worth triple their value when exchanged with more than 100 reward partners, including entertainment venues and restaurants like Legoland and Pizza Express. This was initially reduced from four times their face value back in 2018.

It’s not the only money-saving change that has been made to the scheme in the last few months; back in November, Clubcard points were worth more than three times their face value when spent on ‘Delivery Saver’. This was changed, so they could only be redeemed at face value.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Tesco also launched its new grocery app at the end of last year with digital and personalised coupons, and recently issued a one-month warning for customers as it plans to axe the original Clubcard app.

“Clubcard unlocks the best value from Tesco – from thousands of exclusive deals through Clubcard Prices, to money off your groceries and fuel, or accessing double the value of your vouchers with more than 100 Clubcard Reward Partners,” a Tesco spokesperson told Grocery Gazette.

“Millions of people tap their Tesco Clubcard every time they shop, benefiting from access to more than 8,000 weekly deals on Clubcard Prices, which we’ve now rolled out across every part of our stores – so from food to clothing, Tesco Mobile to Tesco Bank, you can now find even more great deals.

“And with potential savings of up to £351 a year, more people than ever before are making the most of the immediate value that Tesco Clubcard offers.”

They continued: “We are making a change to how members can use their vouchers with our Reward Partners, but they will still be able to unlock great value in the same range of ways as before.”