Morrisons is to start selling Prime Hydration, and Sainsbury’s could follow in introducing the mega popular energy drink to stores, a report has revealed.
According to reporting by The Grocer, a spokesman Morrisons said: “We are looking to bring Prime into stores,” adding that it was yet to confirm dates.
The retailer was responding to screenshots posted to Twitter by Prime Tracker UK showing that lines of Logan Paul and KSI’s fruit-flavoured drink have appeared on its internal stocking system.
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The Twitter profile, which tracks listings of the drink, also posted screenshots taken from Sainsbury’s internal stocking systems this week.
Just confirmed it's in Morrison's internal stock system – it doesn't appear to be as far along as Sainsbury's though.
This also doesn't mean they're stocking it anytime soon – keep in mind it's been in Tesco's system since June last year. https://t.co/imucS8Tjvz pic.twitter.com/rdKHzrWnHy
— PRIME Tracker (@prime_tracker) February 13, 2023
The drink is currently listed as “out of stock” but a screenshot from Morrisons’ system showed four Prime lines listed, but did not include price or stock information.
“Everyone we’ve spoken to at Sainsbury’s is adamant that it’s coming in and that it’s coming soon,” Prime Tracker founder Tom Bastable told The Grocer.
However, there is no guarantee either retailer will start selling the drink, as Tesco also lists Prime on its internal system but the supermarket has so far rejected stocking the drink over security concerns.
Asda was the first major supermarket to stock Prime under an exclusivity deal that ended in January and subsequent launch by Aldi in January prompted chaotic scenes as shoppers tried to get their hands on the drink.
It comes as Morrisons is now stocking The Sidemen’s XIX Vodka in over 300 of its stores, making it the first time ever a Sidemen product has launched in a UK supermarket.
