Morrisons has reduced the price of 820 products as it looks to help shoppers during the cost-of-living crisis, taking the total number of cuts available to over 1,000.
Items including pears, potatoes, aubergines, sandwich fillers and sirlion steaks have seen 20% price drops on average, that are set to run for a minimum of eight weeks.
As well as its own-label products, the grocery retailers price cuts have also been added to sweet treats, shampoo, washing detergents and big brands including Yeo Valley, Warburtons and San Miguel.
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“Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping,” Morrisons chief executive, David Potts said.
“In addition to the cuts we made to the Savers range at the start of the month and then our fuel promotion, we’re now cutting the price on even more popular products to help make a positive difference to the pockets of our customers.”
This news comes as Morrisons invested over £16 million to slash prices across 50% of its Savers range earlier this month to help shoppers following added Christmas expenses.
This saw prices reduced on 130 products including fresh and frozen food, as well a cupboard essentials and household items.