Morrisons is slashing prices across 50% of its Savers range to help shoppers save following added Christmas expenses and as the cost-of-living crisis continues.
Having invested over £16 million to make the cuts, the supermarket giant will be offering reduced prices on 130 products including fresh and frozen food, as well as cupboard essentials and household items.
Across breakfast products, 14p has been taken off the original price of Morrisons Savers Orange Juice from Concentrate and Savers Muesli, while its Savers Orange Marmalade has seen a price reduction of 19p.
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Fresh products including bacon, cooked chicken and cheese can be found with price cuts, as well as fruit and vegetables such as apples, pears and potatoes.
Frozen ready meal prices have also been reduced alongside tins of beans, tuna chunks and houshold essentials such as laundry powder, washing up liquid and toothpaste.
While Morrisons price cuts will be communicated to shoppers via TV, radio, press, digital display, social media and email, the Savers range will also be highlighted across the grocery retailers website hompage under the ‘More Ways to Save’ section.
Until 22 January, Morrisons seasonal aisle will also feature displays of its Savers products in one place to help shoppers find the range in store, while fresh and frozen items will have prominent displays in seperate aisles.
“Our Savers range offers customers great value on the products they buy every day,” Morrisons chief executive, David Potts said.
“We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”
