One in five Brits will be ditching turkey, bread sauce and pigs in blankets, instead opting for a plant-based Christmas lunch this year, a new survey has revealed.
According to data by digital tree planting platform Treedom, of the 2,000 people surveyed around 29% are adopting more of a sustainable attitude and not eating meat as they want to be more mindful of the environment.
A third (32%) will be pouring on vegan gravy, while one in four (24%) will be enjoying Quorn ‘turkey’ slices instead of a traditional roast with all the trimmings.
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Asked why they are opting for a more environmentally friendly Christmas, a third (34%) are trying to be more aware of their consumption, while one in three (33%) believe that it is a critical time for the planet and they are worried for its future.
The survey also found that a quarter (23%) are planning on having a classic nut roast or a pasta dish.
Other ways in which Brits are addressing their environmental impact is by putting up a reusable Christmas tree, turning the heating down, limiting single-use plastics and not sending any Christmas cards.
“It’s great to see that so many Brits want to do their bit for the environment during the festive period from reducing meat consumption to crafting their own presents,” head of development in UK & Ireland for Treedom, Anna Weston said.
She added: “Caring for our planet has risen in popularity among Brits of all ages – not just with the younger generations – with many opting for eco-friendly decorations and gifts this year.
“With the climate crisis worsening, it’s clear that people are looking to make changes to do what they can to combat this and make a difference for families all around the globe.”
“However, it’s important to remember that these good habits aren’t just for Christmas and we should aim to incorporate them into our daily lives as we enter a new year,” Weston commented.
“Small things like recycling more, buying second-hand items and signing up to eco subscriptions are simple and cost effective changes many of us can take into 2023.”
The news comes as Plant-based alternative meat brand This has launched a new streaky bacon product as Veganuary 2023 approaches.
