Energy drink brand Rubicon Raw has launched a marketing campaign, ‘Feel Real Alive’, which includes £1 promotional price-marked cans and social content.

Running from June onwards, the marketing activity aims to build on the momentum around its newest launches, Cherry Burst and Zero Added Sugar Cherry Raspberry.

The move aims to offer affordable options for consumers in the energy drinks market and drive awareness of the brand by reaching approximately 8.8m consumers.

Lisa McKenna, Rubicon brand director at AG Barr, says: “This summer is a big moment for Rubicon Raw, as we build further on what sets us apart from the rest of the market – our big, bold flavours, real fruit juice, natural caffeine content and affordability.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

“Consumers consistently score us ahead of other brands in the energy fixture in terms of being different and a more natural offering, which are both key growth drivers for us.”

“With 86% of consumers wanting better value in 2026 and ‘better for you’ energy becoming the fastest-growing segment of the category, Rubicon Raw really is perfectly placed to help retailers tap into incremental energy sales, with our bold new cherry flavours at the forefront of the fixture and an unmissable £1 price.”

This comes after the brand has achieved success within expanding its customer reach, with AG Barr retailer data showing that almost 40 per cent of Raw shoppers were new to the category over the last year.