Doritos Loaded has unveiled a new global commercial starring chef Gordon Ramsay and Mercedes-AMG Petronas Formula 1 driver George Russell.

The campaign celebrates Doritos Loaded, a new meal concept from PepsiCo Food Ventures that turns the brand’s tortilla chips into a fully loaded dish with protein, vegetables, seasonings and sauces.

The advert builds on Doritos’ official partnership with Mercedes-AMG Petronas Formula 1 Team and Formula 1, bringing together Ramsay’s cooking credentials with the energy of the racing season.

The commercial opens inside a Doritos Loaded food truck, where Ramsay is preparing Doritos Loaded Hellfire Chicken Nachos before the vehicle suddenly accelerates and sends ingredients flying through the air.

As toppings and sauces move around the truck, Ramsay continues assembling the dish before the advert reveals Russell as the mystery driver behind the wheel.

The campaign follows the announcement that Ramsay will create eight signature Doritos Loaded recipes, designed to show how the product can be recreated at home during major cultural moments, from watching Formula 1 on the sofa to following the action trackside.

The first recipe, Doritos Loaded Hellfire Chicken Nachos, features Ramsay’s signature Hellfire sauce and appears in the new commercial.

The eight recipes will also be rolled out to restaurant and hospitality operators in key global markets.

Formula 1 fans will also be able to try exclusive Doritos Loaded menu items at fan zone food trucks throughout the season, including two bespoke recipes created for the trackside experience.

PepsiCo Food Ventures marketing vice president Anshul Khanna said Doritos Loaded had become one of the company’s fastest-growing meal propositions.

“Doritos Loaded is one of our fastest growing meal propositions that brings together crunchy Doritos topped with great protein, veggies, fresh seasonings and flavorful sauces,” he said.

“We felt this bold culinary platform deserves a bold stage. By combining the intensity of Formula 1 with the culinary creativity of one of the world’s most renowned chefs, we’ve created a commercial for Doritos Loaded that’s packed with excitement, surprises and, ultimately, a great tasting Doritos Loaded.

“What’s most exciting is that this collaboration goes beyond just the commercial. Formula 1 fans, whether at home or trackside, can now enjoy Doritos Loaded recipes created by Chef Gordon Ramsay himself, meaning everyone can taste the thrill.”

Doritos Loaded is available through food trucks, delivery apps and restaurant partners.

It is already available to order in select areas of Madrid, Barcelona and London through delivery platforms and restaurant operators.

The concept will launch in more cities over the coming months, including locations in the Netherlands, France and Germany.

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