The Collective has launched a marketing campaign to promote their new dairy-free ‘Suckies’ product for kids.
The innovative yoghurt brand will be launching the new yoghurt pouches on 2nd January, with a 50% bigger spend in comparison to the same time last year.
The renewed masterbrand marketing drive will ensure that approximately 9.4 million UK consumers, comprised of The Collective’s target audience, will see the campaign 6.1 times on average during its 2-week run.
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In the kids yoghurt category, The Collective’s ‘Suckies’ products have proven to be particularly popular with the full ‘Suckies’ range demonstrating +18.9% YOY growth.
Since launching, the products have been listed by Tesco, Ocado and Waitrose, with new listings and distribution increases already in the pipeline for 2023.
The dairy-free yoghurt pouches addresses the rising demand for alternative snacks owing to an increase in dairy intolerances and flexitarian eating habits.
The UK-made products are packed with Vitamin D, B12 and calcium, as well as being lower in sugars per 100g in comparison to other products in the market.
“At The Collective, we proudly focus on delivering the best tasting and most exciting eating experiences for all the family,” marketing director of The Collective UK, Tor Hunt Taylor said.
She added: “We firmly believe that dairy-free shouldn’t mean dull tasting, so the next phase of our 360 masterbrand campaign will aid our engagement with parents, helping to raise awareness of our alternative, plant-based options for children.
“Our newly launched dairy-free ‘suckies’ pouches match taste with highly competitive health credentials, filling a clear gap in the market for great tasting snacks for children with dairy intolerances.
“Meanwhile, we are also seeing rising demand from parents to introduce their families to flexitarian food options, so our oat, coconut and rice milk blend is uniquely placed, ticking both boxes,” Hunt Taylor commented.
The news comes as Frubes is launches its first ever augmented reality (AR) mini game as part of its latest packs of yoghurt tubes.
