Frubes is launching its first ever augmented reality (AR) mini game as part of its latest packs of yoghurt tubes.
Available to purchase now, the new packs feature a QR code that allows users to explore the brand’s AR world through any mobile device.
As the creator of the yoghurt in a tube, Frubes continues to drive growth in the category and is seeing strong performance as a result, reaching a brand value of £25.4 million in 2022.
Designed to “bring joy to lunch and snack time,” the feature allows access to a variety of games where users can interact with friends, share high scores and even take selfies with some quirky face filters.
The launch of the mini game was supported with a 360-activation plan, which make the most of all marketing channels to advertise a product.
These adverts were supported by owner and leading yoghurt brand Yoplait, and were shown on TV, video on-demand, gaming platforms, and in-store and online shopper promotions to recruit new players.
“Yoplait exists to add Joyful Goodness into daily lives and our latest activity with Frubes is designed to deliver just that,” head of marketing at Yoplait, Ewa Moxham said.
“We know children are exposed to digital influences from a young age and love being involved in shared experiences. Our new game brings this together to create the ultimate activity to keeps kids entertained.
“With our striking new packaging and characters, Frubes will catch the eyes of families across the nation, helping to drive sales across all retail channels – and raise a smile at the same time.”
