Soft drink brand, Soda Folk has reformulated its original root beer flavour to comply with upcoming legislation that looks to reduce high in fat, salt or sugar (HFSS) content in products.
The legislation, which will begin to come into play from October, looks to tackle obesity and also aligns with Soda Folk’s wider brand commitment to do good and support health.
The newly reformulated product will be available to buy within the next month seeing a reduced sugar content of 63%.
Following taste testing among fans, 95% claimed the HFSS compliant soft drink tastes the same if not better than its original recipe.
The trial also saw many testers agreeing the reduced sugar content would influence them to consume more of it.
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Along with the product changes, Soda Folk has also updated its packaging which usually features an image of Brian Gravenstock, a bike mechanic from Colorado Springs, the drink’s founding location, who donated finished bikes to those in need across his local community.
The new design is set to instead feature Jim Elliot who began a clean-up operation of Grimsby’s River Freshney during the 2020 lockdown which now provides a cleaner habitat for wildlife.
“As part of our responsibility to do good and support health, we have been able to significantly reduce the sugar content and maintain the authentic flavour,” Soda Folk MD, Simon Waterfall said.
“Jim is a great fit with all the amazing work that he does for the waterways in Grimsby. Supporting causes like these is what we stand for, as a brand that strives to be good, authentic and stay honest to our roots.”
“We know this resonates with young adults and together with them seeking out great flavours like ours, we expect the improved Root Beer to be a big hit with shoppers.”
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