Popular soft drinks brand Lucozade Sport has been announced as the official sports drink of the Birmingham 2022 Commonwealth Games, marking a deal that will provide thousands of athletes with isotonic drinks throughout the multi-sport event.
The Games are taking place between 28 July and 8 August, with Lucozade expecting to provide over 102,000 litres of its sports drink to competitors.
The drinks brand is working closely with Birmingham 2022’s waste management and recycling providers, Biffa, with the aim of making this the first Commonwealth Games with a carbon-neutral legacy, setting a benchmark for the future.
Every Lucozade Sport bottle distributed at the event will be made from recycled plastic, excluding the cap and label.
Paralympic sports are also fully integrated into the competition and for the first time in Games history, there will be more medal events for women than men.
Around 4,500 athletes from 72 nations and territories will be participating in 19 sports across 15 venues. The Games are expected to attract more than a million spectators to the city and have a global TV audience of 1.5 billion.
Head of partnerships at Lucozade Sport, Matt Riches, said: “The Birmingham 2022 Commonwealth Games are set to be action-packed with some of the greatest athletes from across the world performing at their peak.
“We can’t wait to be alongside them on the field of play.”
This news comes as Robinsons and Wimbledon end their sporting partnership after 86 years together.
The move marks the end of one the longest running partnerships in sport, which dates back to 1935 when the squash brand’s barley, lemon juice and sugar blend was first introduced on court.
Despite speculation that Britvic wanted to promote other products such as Gatorade, Pepsi Max, Rockstar Energy, J20 and Fruit Shoot – the tennis club has remained opposed to sugary soft drink associations.