Cawston Press has launched a £500k marketing campaign to promote its sparkling drinks which has expanded to a 750ml format.
The campaign is set to be the beverage brand’s biggest investment yet with line media, out of home, PR, sampling, promotion and social media activity.
Running until the end of July, the campaign is estimated to be seen 17 times by around 5.7 million UK adults.
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Central to the advertisements, is the natural aspect of the product with the tagline stating “no jiggery pokery” as the drink it made from 100% real pressed fruit.
The launch follows You Gov research which revealed 60% of UK adults were concerned about the amount of sugar, sweeteners and ingredients in fizzy drinks and 63% would prefer if their drinks were made with more natural ingredients, the brand said.
Cawston Press head of marketing Laura Hedderman claimed the findings were “reflective of a shifting consumer attitude to make more informed decisions, which we’re pleased to cater to”.
Hedderman added: “We pride ourselves on making great-tasting sparkling soft drinks, using real pressed fruit and sparkling water.”
Cawston Press has also placed its two best-selling drinks Sparkling Rhubarb and Sparkling Elderflower Lemonade into 750ml glass bottles to be “shared with family and friends”.
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