The Association of Convenience Stores (ACS) has encouraged retailers to get involved with a campaign that hopes to increase awareness for people with complex disabilities.
Through July national disability charity Sense is encouraging people to host a Sensational Tea Party, a bake sale or a coffee morning that offers a sensory twist.
By encouraging these parties, the charity hopes to help communities reconnect, create conversation and break down barriers as well as raise funds to support people with complex disabilities.
Sense has asked party hosts to consider the five senses when throwing a party, and how they each contribute to the overall festive experience.
“Local shops operate at the heart of our communities and for many customers they act as a social hub where they can interact with colleagues and as a result feel less isolated,” ACS chief executive James Lowman said.
“Recently we launched our Everyone Welcome Guide which has been positively received by retailers and this campaign builds on the fantastic work that our sector has been doing to ensure that their stores are welcoming for everyone.”
Sense head of community and events Jenny Peat added: “We are delighted that the ACS is joining Sense to encourage as many people as possible to host a Sensational Tea Party this July.
“Local shops are at the heart of their communities, and we are excited for people to come together, share tea, cake and laughter, while raising vital funds to continue Sense’s work.”