Confectionery brand Mentos has introduced a new mix-and-match bag containing two distinct sweets in a category-first launch.

The bag will be sold exclusively in Sainsbury’s on 22 July before rolling out to WHSmith and Co-op in late August.

Each of the bags contains four flavours of mini Mentos, including strawberry, green apple, orange and lemon, alongside five jelly varieties in raspberry, green apple, orange and pineapple.

This move represents a significant move for the brand into the fast-growing jellies segment, where Mentos aims to use its established credentials to progress in the confectionery aisle.

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The Experimentos bag was created to accelerate growth in the confectionery category, targeting Gen Z, who are the most experimental confectionery consumers within the market.

Sarah du Plessis, Mentos senior brand manager at Perfetti Van Melle, said: “The fruit bag segment is one of the most exciting growth spaces in sugar confectionery right now, and Experimentos is our most ambitious move yet to capitalise on that. A bold, category-first innovation, this is a must-stock for any retailer looking to drive incremental sales.

“Gen Z are rewriting the rules of confectionery consumption – they want flavour excitement, textural surprise and the freedom to make it their own. Experimentos was created entirely around that insight.”

This launch will be supported by a marketing campaign for the brand this summer, alongside social media activity and in-store point-of-sale activity to drive visibility.