Napolina expands range with pasta Stir Ins jars
Italian food brand Napolina has expanded its range with the launch of four new pasta Stir Ins, designed to offer a premium alternative to traditional pasta sauce.
The brand’s range aims to meet the growing demand for ingredients to elevate at-home dining. Each of the jars can feed a family of four and is priced at £2.75.
There are four new variants: Sundried Tomato & Black Olive Puttanesca, Sundried Tomato & Basil, Spicy Calabrian Nduja with Chilli and Grilled Vegetables.
The Spicy Calabrian Nduja and Sundried Tomato & Basil will be available in Tesco from July onwards, and the rest of the range is set to launch in autumn 2026.
Napolina aims to bridge the gap between convenient food and quality with the launch of its new pasta Stir Ins line.
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This expansion comes as consumers are eating out less frequently, and shoppers are seeking new ways to improve their home cooking and create restaurant-style meals.
Jeremy Gibson, marketing director at Princes Group, said: “We see an exciting opportunity to tap into the UK’s love of Italian cuisine. Responding to evolving cooking habits and consumer need states is a key step to unlocking new value and growth across the category.
“As households increasingly choose to eat at home, with 40 per cent reducing the frequency of eating out to help manage household budgets, they are still seeking those moments of enjoyment and indulgence that Italian food delivers.
“Our innovation strategy is centred on helping consumers recreate authentic Italian experiences at home, combining convenience with quality. The Stir Ins range is the first step on that journey, bringing Neapolitan and Italian-inspired flavours to everyday meals in a simple and accessible way.”




