Protein drink brand For Goodness Shakes is set to launch an activation at Battersea Power Station in partnership with The Goodness Exchange.

On 14 July, Londoners will be able to claim a free 35g protein shake by pledging to do one good deed.

The activation will run for one day at Outside Battersea Power Station Underground from 9am to 5pm while stocks last.

The brand’s range is available in chocolate, strawberry, vanilla and a new white chocolate flavour.

The marketing activity was designed to give visitors in London a protein boost while encouraging kindness.

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Nigel Marchant, head of brand at For Goodness Shakes, said: “At For Goodness Shakes, we believe that doing good often starts with feeling good. When we’re fuelled by nutritious ingredients and looking after ourselves, we’re often in a better position to show up for others too.

“The Goodness Exchange is all about proving that doing good can feel good too. So we’re inviting Londoners to take a small positive action and enjoy a free shake on us as a thank you.”

The Goodness Shakes is a UK ready-to-drink protein shake brand which aims to make nutrition convenient and accessible for consumers with busy lifestyles.

The brand launched in 2004 and is stocked across multiple major supermarket retailers and online.