Iceland increases staff discount in a bid to ‘ease cost of living’

Iceland has increased the discount it offers its employees in a move aimed to ease the cost of living crisis.

Iceland’s managing director Richard Walker announced on Twitter that the staff discount has increased from 10% to 15%. In a statement, he said: “We’re continuing to look for ways to help our customers and colleagues as the cost of living crisis continues to take hold.

Currently, the frozen-food retailer is advertising store roles with a pay of £9.50 an hour for those aged 23 and over. In London, the grocer is offering a higher rate of £10.40 an hour.

The rise in its staff discount is the latest of moves by the grocer, which Walker has launched to ease the cost of living.

READ MORE: Iceland partners with The Big Lunch for Jubilee celebrations

Last month, Iceland slashed its thresholds for its free delivery services in stores and online, in response to the rising cost of living. As a result, the retailer reduced the minimum order value for its online free next day delivery service from £40 to £35.

Also, earlier this year, Iceland cut the prices of dozens of vegetables to 1p each.

“If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on,” Walker said.

Click here to sign up to Grocery Gazette’s free daily email newsletter



1 Comment. Leave new

  • Duncan Barker-Magowan
    May 11, 2022 1:29 pm

    Really helping it’s staff. Industry standard of £10.10 an hour plus London waiting where applicable. They are paying £9.50. The staff discount is ludicrous but then that seems to be the way with all the supermarket chains. Look at Tescos profits and see how many staff still need food banks. Why aren’t these chains looking at reducing in house labels to staff. Not any flash goods just home brand staple diet stuff. They can still make a little profit whilst helping staff survive. I dare say it would not only help staff retention, but encourage others to come work for them.
    But instead we get, from all of them, how well they look after staff. How wonderful the pay rises are and how engaged they are with their staff.
    It’s all hogwash. Staff need proper contracts and above all help to stop the indignity of having to use a food bank.

    Come on guys and gals, it’s not that difficult to see how staff are struggling. Take a walk on the wild side and live in the shoes of your lowest staff. We get told how it is all team work but from the perspective of looking up, the rungs of the ladder are just out of reach.

    Sorry for the rant but it takes the Micheal when we’re told how we’ll a company is doing for their staff, communities and environment. We know much more than you think.


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.