Iceland has increased the discount it offers its employees in a move aimed to ease the cost of living crisis.
Iceland’s managing director Richard Walker announced on Twitter that the staff discount has increased from 10% to 15%. In a statement, he said: “We’re continuing to look for ways to help our customers and colleagues as the cost of living crisis continues to take hold.
Currently, the frozen-food retailer is advertising store roles with a pay of £9.50 an hour for those aged 23 and over. In London, the grocer is offering a higher rate of £10.40 an hour.
The rise in its staff discount is the latest of moves by the grocer, which Walker has launched to ease the cost of living.
Last month, Iceland slashed its thresholds for its free delivery services in stores and online, in response to the rising cost of living. As a result, the retailer reduced the minimum order value for its online free next day delivery service from £40 to £35.
Also, earlier this year, Iceland cut the prices of dozens of vegetables to 1p each.
“If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on,” Walker said.