Iceland slashes minimum spend for free delivery

Iceland has lowered its thresholds for its free delivery services in stores and online, in response to the rising cost of living.

According the frozen food retailer, the initiative is being introduced to combat the rising cost of living experienced by its customers, helping those with lower weekly shopping budgets to access free delivery

In addition, the offer of free delivery will reduce fuel bills associated with grocery shopping as fuel prices continue to increase.

As a result the retailer will reduce the minimum order value for its online free next day delivery service from £40 to £35.

READ MORE: Iceland reverses palm oil ban following Ukraine war

The cost of in-store home delivery services will also drop from £25 to £20.

These measures will be trialled nationwide for a period of four weeks.

“The entire nation is feeling the pinch at the moment and the cost of living crisis is forcing some families to make difficult decisions in order to make ends meet,” Iceland managing director Richard Walker said.

“Our aim is to mitigate this as much as possible for shoppers on significantly reduced grocery shopping budgets by reducing the thresholds of our free delivery services in stores and online, meaning they won’t need to pay for fuel in order to get the groceries they need, or worry about paying delivery charges.”

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