Five new products: Marmite, Fridge Raiders, Robinsons, Oggs and Crosta & Mollica


Marmite unveils truffle flavour spread

Marmite has launched a new posh truffle flavour, set to hit Sainsbury’s shelves on 1 May.

According to Marmite owner Unilever, The new spread offers a “luxurious umami flavour and decadent aroma.”

This launch is the latest in a series of high-profile brand extensions over recent years including its chilli-infused Marmite Dynamite and its foray into peanut butter.

The launch will be supported by a billboard campaign across ‘posh’ spots in London.

READ MORE: Marmite owner Unilever hikes prices by 8% as cost pressures mount

Fridge Raiders Meat-Free Snack

Fridge raiders, a subsidiary of Pilgrim’s Food Masters, has launched its new Meat Free Tasty Bites.

The new launch is available in Sainsbury’s stores now with a further rollout in May across grocery and convenience channels.

Made with the Fava bean, Fridge Raiders’ new meat-free product mimics the brand’s best-selling Chicken Bites.

Meat-Free Tasty Bites is launching its classic Slow Roasted Flavour and consumer favourite katsu.

READ MORE: Fridge Raiders launches new limited-edition flavour

Robinsons launches on-the-go refreshment

Robinsons has unveiled a new on-the-go soft drink with the launch of Benefit Drops.

Available from April, the mini packs will be available in four flavours.

The Britvic-owned range will offer shoppers a convenient and tasty way to gain additional vitamins while on the move – helping consumers make healthier choices in line with Britvic’s long term healthier people strategy.

“Benefit drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water,” Britvic commercial director Ben Parker said.

“Some 32% of consumers have said they would be interested in buying cordials and squashes with added vitamins or minerals.”

READ MORE: Profits up 9% at Robinsons owner Britvic

Plant-based company launches Scrambled egg replacement

Plant-based egg alternative and bakery brand Oggs has launched a new scrambled egg product into Sainsbury’s stores.

Scrambled Oggs, looks and cooks just like a chicken egg and is available in a 330ml bottle, retailing for £3.25, the equivalent of six eggs.

Oggs’ founder Hannah Carter said: “Scrambled OGGS marks the next stage in our mission to remove more unnecessary egg products from the food chain, both reducing our carbon footprint and extremely poor animal welfare.

“It gives people a way to enjoy a plant-based egg alternative that completes the classic breakfast and brunch.”

READ MORE: Plant-based product sales increase by 230%

Crosta & Mollica launches HFSS-compliant vegan pizza

Upmarket Italian brand Crosta & Mollica has added a duo of frozen plant-based pizza SKUs to its line-up.

The Vegan Pizza roll’s into Ocado on 2 May, and a ‘pizzetta-style’, offering two smaller sized pizzas per pack, will roll into Waitrose on 19 June.

“The essential nature of true Italian cooking is about using simple, natural ingredients and this has always been our approach, so we’ve had no need for lots of reformulations or new sub-brands,” Crosta & Mollica founder James Orr said.

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