Bubbleology expands at-home offer with ready-to-drink bubble tea launch at B&M
Bubbleology has expanded its at-home range through a new partnership with Aimia Foods, launching its first ready-to-drink bubble teas into B&M stores nationwide.
Landing from 18 April, the new range includes two fruit-led variants: Tropical with strawberry popping boba and Watermelon with lychee popping boba. Both drinks are infused with jasmine tea, creating a lighter base designed to balance the bolder fruit flavours.
The launch marks the latest step in the brand’s FMCG push following the introduction of its Home Mixology Kits with Aimia Foods in 2023.
Designed to recreate the full Bubbleology experience in a more convenient format, the ready-to-drink products come with telescopic straws and a separate pot of popping boba to be added before drinking.
Aimia Foods marketing director Michelle Younger said: “After the success of launching the at-home kits, it was clear that consumers are looking for other ways to enjoy bubble tea as part of their everyday lives. We’re excited to offer a brand new ready-to-drink product in two bold flavours that can be enjoyed on the go.”
Bubbleology founder and CEO Assad Khan said the brand had been focused on ensuring the new format stayed true to what made bubble tea so popular in the first place.
“Bubble tea has always been about flavour, texture and experience – that’s what made it take off in the first place,” he said. “With ready-to-drink, the focus was on bringing that same experience into a format that works beyond the store.
“It was important to us that it still feels true to Bubbleology. This is about setting the standard for what ready-to-drink bubble tea should be.”
Bubbleology currently operates 28 kiosks and cafés across the UK, with sites in major retail and leisure destinations including Westfield Stratford, Westfield London, Trafford Centre and Bullring.
Across its stores and FMCG range, including its nationally listed Home Kits, the business said it served the equivalent of more than eight million bubble teas across the UK in 2025.
The new ready-to-drink line will launch into B&M at a promotional price of £2.95, with an RRP of £3.95.
Bubbleology is also showcasing the products at the International Food & Drink Event, running from 30 March to 1 April, where the drinks will be available for sampling.
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