Plant-based products have experienced a 230% year-on-year increase in sales ahead of National Vegetarian Week, B2B online marketplace ShelfNow has revealed.
A survey has also revealed that 8.8 million Britons plan to go meat-free this year, marking the highest number of pledgers in four years.
“Vegetarian and vegan products have for a while now been highly popular and diverse categories on our marketplace,” ShelfNow CEO and co founder Philip Linardos said.
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“Too often there has been a perception that vegetarian and vegan diets are somewhat limiting, with there being a lack of variety and imagination when it comes to suitable products that are available for those who have an animal-product-free diet.”
The news comes as National Vegetarian Week approaches from 16 to 22 May, which aims to educate consumers on the positive impacts of vegetarianism and veganism on the climate and personal health.
Linardos added: “We are proud that we are continuing to increase the variety of plant-based products available on our marketplace to provide our buyers with an exciting range of new and innovative options,”
“This is a particularly important focus for us as recent research has found that the UK continues to be the largest consumer and purchaser of plant-based milk, meat, cheese and ready meals in Europe.”