Tesco unveils first-ever vegan Easter range

Tesco will exclusively launch the Wicked Kitchen’s first-ever vegan Easter range, which will include dairy-free chocolate eggs and vegan cupcakes.

The Big 4 grocer is also set to expand its Free From range with a Strawberry Crunch Egg, Cluckie the Choc Chick, and Free From Gingerbread Easter kit.

READ MORE: Tesco partners with Homebase for store-in-store

The non-dairy egg range will include two flavours: Fruity Chocolate and Poppin Candy Orange, bpth retailing at £5.00 each.

The vegan chocolate rabbit, named Benny the Bunny will also be priced £5 and will be made from a plant-based milk chocolate. The bunny will also have its own cupcake range called Bunny Bum cupcakes priced at £3 for four.

The gluten-free Free From range will include a Strawberry Crunch Choc Egg and a Honeycomb Crunch Choc Egg, both for £4 each.

In January, the supermarket revealed sales for vegan products doubled along due to the popularity of Veganuary and the debut of the Wicked Kitchen Meal Deal.

The news comes as Tesco has recieved criticism for “contributing to period poverty” after quietly doubling the proice of its own-brand period products.

Click here to sign up to Grocery Gazette’s free daily email newsletter

Supermarkets

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.