Kellogg’s has reduced the amount of salt in its cereal range, Special K, by an average of 16.7%.
Kellogg’s team created over 10 new recipes, trialling how people’s taste buds react to different flavours before finding the right taste that replicated the flavour but with a reduced amount of salt.
“Salt is used in cereal not only to add flavour, but also to enhance other ingredients so even the slightest recipe change can make a difference to taste,” Kellogg’s said
The company said it tested the new recipe with shoppers with 59% saying they preferred the new recipe.
“We are committed to making the best quality food and helping people make better choices in the morning,” Kellogg’s UK&I wellbeing lead Catherine Logan.
“It has taken Kellogg’s food developers 12 months to reformulate the much-loved Special K cereal to include less salt but keeping the same iconic taste.”
In 2021, Kellogg’s launched its decade long wellbeing plan that pledged to improve its food and invest in helping people make better choices.
The news marks the latest move from Kellogg’s to make its range of cereals healthier before the introduction of new HFSS regulations.