Morrisons has announced a strategic partnership with Instaleap, a technology company that provides software for ecommerce fulfillment and last‑mile operations.

Part of Instacart, which power’s Morrisons’ AI-enabled shopping carts, Instaleap will to manage Morrison orders across its marketplace channels including Uber Eats, Just Eat and Deliveroo [pictured].

The technology is designed to help store colleagues fulfil those orders faster and more accurately.

“We’re constantly looking for ways to make online grocery shopping easier and more convenient,” said Charlotte Exell, group online director at Morrisons.

“More of our customers are choosing to shop from us through one of our immediacy partners and they expect an efficient, dependable service every time. Working with Instaleap powers our online operations behind the scenes, helping us deliver fresh groceries directly to our customers’ doors quickly and reliably.”

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Instaleap’s in-store picking app will also give Morrisons store colleagues tools to more efficiently manage the picking and fulfilment process. These capabilities will help Morrisons simplify operations for store teams and create a more seamless online ordering experience for customers.

“We’re proud to partner with Morrisons, one of the UK’s most respected grocery retailers, as they continue to strengthen their omnichannel offering,” said Antonio Nunes, head of Instaleap.

“Consumers now increasingly expect ordering from their local supermarket to be as easy as ordering take-away. Meeting that demand at scale – efficiently, reliably – takes technology built specifically for grocery. That’s exactly what we’re giving Morrisons.”

Instaleap has growing presence across nearly 30 countries, where it supports nearly 80 grocery retailers and marketplaces. Its broader strategy is to expand its enterprise platform globally, which includes a suite of ecommerce, fulfillment, in-store technology, retail media, and AI solutions.