Asda’s Baby Event returns this month, running from 7 September to 29 September, and includes discounts across over 740 infant products.

The new promotion features savings of multiple products across Asda and George, with discounts available across stores nationwide and online.

Asda will launch savings of up to 60 per cent on popular baby brands, including Pampers and Huggies.

Additionally, the discount also includes products from Asda’s private-label range, Little Angels, which aims to offer shoppers a chance to save on essentials such as nappies, wipes, toiletries and feeding accessories.

Asda’s discounts include a Pampers 38-pack, which was lowered to £4 from £9.98, and the Harmony car seat, which reduced to £19.98 from £40.

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This promotion comes as a key time for growing families and aims to help customers during a period of new arrivals, nursery statistics and going back-to-school.

An Asda spokesperson said: “We know affordability remains a top priority for parents, particularly during busy periods of change such as welcoming a new baby, starting nursery or getting back into routine after the summer.

“That’s why we’re delighted to be bringing back our Baby Event, offering savings across hundreds of products, including brilliant prices on over 50 items from our popular Little Angels range.”

The supermarket retailer is also running discounts across toy and wooden toys to help families stock up ahead of the Christmas season.

The retailer’s fashion department, George at Asda, is also launching 20 per cent off selected baby clothing, nursery products and toys, which offers customers various offers within one place.