Cadbury has shrunk the size of Dairy Milk sharing bars by 10% as a result of rising inflation.
Mondelez, the parent company of Cadbury’s, revealed it has reduced the size of its larger bars from 200g to 180g.
However, the bars are still being typically sold at £2 despite the size reduction.
As a result. Mondelez said the shrink-flation was the first by Dairy Milk in a decade. In 2012, a 49g bar was reduced to 45g but the price remained 59p. Meanwhile, last year the 140g chocolate bar was reduced in size to 120g.
The news comes as Consumer Price Index (CPI) inflation increased to a new 30-year-high of 6.2% for February, and it is expected to soar beyond 8% in the coming months.
A Mondelez spokesperson said: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”