Tesco has launched its Buy One to Help a Child charity campaign for the second year running, helping to support thousands of children living in food insecurity.
From Monday 21 March to Sunday 3 April, the supermarket will make a 2p donation to its food redistribution charity partner FareShare when customers buy fruit or vegetables in-store or online.
The cash donated by the Big 4 grocer will enable its food redistribution charity partner to help thousands of children’s charities across the UK who depend on donations to help families and young people in communities in need.
Last summer, the Buy One to Help a Child campaign saw FareShare receive the equivalent of more than three million meals’ worth of food.
“FareShare do amazing work supporting frontline charities, and the food they distribute is making a real difference to young people and families in every part of the UK,” Tesco UK return of investment chief executive Jason Tarry said.
“Every time Tesco customers put a piece of fruit in their basket until Sunday, April 3 Tesco will make a donation to FareShare, giving a little extra help to support them in their vital work, ensuring even more children can enjoy healthy and nutritious food.”
Fareshare chief executive Lindsay Boswell added: “So many of the children that we provide food for would normally rely on free school meals during term time but they do not get access to this support during the holidays.
“Supporting the needs of children early in their life is very important to FareShare as we see what a difference access to healthy food can make in young peoples’ lives.”