Deliveroo launches sushi-flavoured cereal


Delivery company, Deliveroo, has launched a limited-edition range of cereal including Sushi Roll, Margherita Pizza and Chicken Katsu Curry.

The range, named DeliverOO’s, has been available since 7 March, in time for National Cereal Day.

The cereal hopes to blur the constructs of breakfast and dinner, with an option that repurposes traditional savoury flavours within a breakfast favourite.

Margherita Pizza flavoured DeliverOO’s is the only vegetarian option, using cheese, tomato and black olive flavouring within the recipe.

READ MORE: Deliveroo opens new Manchester office as it expands grocery offering across the city

The Sushi Roll option is suitable for pescatarians (seasoned with savoury seaweed powder and pickled ginger), while the Katsu Curry flavoured DeliverOO’s (which features notes of mild chilli powder, turmeric and coconut milk) contains meat.

“When we heard it was World Cereal Day, we wanted to ‘bowl’ over cereal lovers with a breakfast dish to remember. We know our customers love to try weird and wonderful fusion dishes – which is why we’ve really milked it with this range of cereals,” a Deliveroo spokesperson said.

“If you live in Manchester, Bristol or London, search ’DeliverOO’s’ in the app and for a bargain £1 a pack, you can take a break from cereal monogamy and try something deliciously different for breakfast this week.”

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.