Aldi seeks shoppers to become a wine buyers for the day


Aldi is on the hunt for three shoppers to trial and test a selection of wines alongside its buying team.

As a result, the discount grocer will be invited to its headquarters in Atherstone to taste the new “never been sipped” wine selections.

The lucky three shoppers will join Aldi’s expert buyers in deciding which wines will feature in its upcoming range which is due to launch in September this year.

“What shoppers want and need are our top priority,” Aldi UK managing director of buying Julie Ashfield said.

READ MORE: Aldi named ‘best supermarket’ for spirits

“We’ve always been keen to hear feedback from our wine-loving customers about what they want to see our on shelves.

“It helps the wine buying team shape the wine ranges into what they are: high quality, not to mention delicious wines that shoppers want to drink – all at unbelievable prices.”

Ashfield added: “Our Aldi Wine Club, where we get shoppers to provide honest reviews, has run for a number of years – and this year we wanted to build on it and take consumer involvement a step further through our tasting sessions.

“It’s a very exciting proposition for us and an amazing opportunity for an Aldi wine-lover to see their favourite wine stocked on our shelves this year.”

Aldi will also send the testers a selection of the final wines for free before they hit the shelves.

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