Iceland and The Food Warehouse has partnered with global product discovery platform, RangeMe, to change the way they source new products.
With the new partnership, Iceland and The Food Warehouse have have unlocked access to over 800,000 products from over 200,000 suppliers, allowing their team of buyers across frozen, chilled and grocery, to source emerging products.
According to the retailer, Iceland aims to maximise the potential of RangeMe to source trend-led and innovative products at scale, and speed.
RangeMe founder and CEO Nicky Jackson said: “Today we welcome Iceland and The Food Warehouse, the UK’s leaders in frozen food, into our global community of retailers to transform their product sourcing experience.
“RangeMe offers Iceland the opportunity to seek out emerging suppliers and increase the number of new and innovative products it stocks online and instore.”
READ MORE: Iceland doubles meal redistribution target
RangeMe first launched in 2014 and is now used by more than 15,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific.
“Joining forces with RangeMe has already transformed our sourcing and buying process. Our customers have increasingly diverse tastes and preferences and RangeMe’s technology presents us with opportunity from the global product market on one screen,” Iceland trading director Andrew Staniland added.
“Huge opportunity exists in collaborating. Embracing new technology, as we have with RangeMe, is key to getting ahead in the retail industry.
“This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
