Iceland doubles meal redistribution target


Iceland has revealed it has beaten its target of redistributing one million meals to vulnerable people.

Between 1 April 2021 and 24 December 2021, the grocer redistributed the equivalent of more than 1.4 million meals.

As a result, Iceland has committed to double its original target by redistributing a further 600,000 meals by the end of March 2022, equating to two million meals.

Each meal redistributed is equivalent to 430g of food.

READ MORE: Iceland freezes out plastic packaging in partnership with Mondi

Iceland has provided food for people in communities across the UK by partnering with local charities, which have then redistributed surplus food on its behalf.

One of these charities include Manchester-based The Bread-and-Butter Thing (TBBT), which received over 45,000 meals from Iceland in a nine-month period up to the end of 2022.

This comes part of Iceland’s ‘Hello Taste, Goodbye Waste’ ,an initiative that allows store colleagues to take home, free of charge, surplus food at store closing time each day.

This scheme has also helped redistribute 652,272 meals since the start of April 2021.

“Reducing food waste continues to be a huge priority for us. With the rising costs of living and families across the UK relying on food banks to eat, we are committed to redistributing surplus food wherever possible,” Iceland managing director Richard Walker said.

“The partnerships we have formed with charities across the UK have allowed us to donate more than 1.4 million meals in the last nine months and I am pleased that we’ll be able to increase this figure to two million by the end of April.”

Now, Iceland is also looking at additional ways to further reduce food surplus, such as improving existing schemes and trialling new business models to reduce food waste.

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