Iceland has cut down its plastic use, in partnership with Mondi, a global leader in packaging and paper to provide renewable, recyclable packaging.
The retailer’s frozen chicken dippers are the first newly packaged product to hit shelves, as a result of the change reducing the amount of plastic used per year by 80%.
Additionally, Mondi’s functional barrier paper offers complete product protection, ensuring the product has the same shelf life as it did with its previous packaging.
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“We’ve been bold in our aims to remove plastic: we were the first UK retailer to publish our plastic footprint along with our pledge to ultimately become plastic-free,” Iceland head of packaging, quality and food safety Stuart Lendrum said.
“To deliver on this “Doing it Right” promise, we knew we would need the expertise of global packaging suppliers like Mondi.
“Their collaborative EcoSolutions approach meant that our teams worked together to consider all elements of the product manufacturing and delivery journey.
“We now have a sustainable solution that is efficient to use, protects the products and meets the expectations of our customers.”
The news comes after Iceland bid to be the first plastic neutral British supermarket by adapting to paper packaging wherever possible and recovering and recycling environmental and nature-bound waste plastic.
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