Majestic Wine has been announced as the official wine supplier of Premier League team Manchester City.
The move will see the wine retailer become the supplier to the Etihad Stadium, alongside, providing a raft of experiences on matchdays and beyond.
The new agreement, which comes in place from early 2022, will see Majestic Wine colleagues providing tastings for the Premier League club’s hospitality guests.
The team will also be providing wines to be stocked across the ground through Majestic’s commercial arm.
The new agreement is part of the retailers plans to develop its commercial division, which specialises in serving hospitality and on-trade businesses.
“We are delighted to be working with Manchester City to help raise the bar for wine in football,” Majestic’s chief commercial officer Rob Cooke said.
“The Etihad already provides a superb matchday experience for fans, and we’re really looking forward to adding a new Majestic angle through our team of experts and award-winning range.”