Majestic Wines has launched a new in-store cork recycling scheme in over 200 of its stores across country.
The initiative will be the first-of-its-kind in the UK and is set to be carried out in partnership with the Portuguese Cork Association (APCOR).
As a result of the launch, the company has said that it aims to recycle one million corks each year, equating to around 309 tonnes of CO2.
The specialist wine retailer will be encouraging customers to return their used corks at the Majestic store collection hubs, where they will be given a “new lease of life.”
The drinks producer has arranged for the recycled corks to be sent to The Eden Project in Cornwall, which will be trialling the used corks as a mulch around its Mediterranean plants.
“As a national retailer, we’re always looking at ways we can pull our weight in the climate crisis,” Majestic chief executive John Colley said.
“By working with the Cork Association, we’re giving our customers and stores the opportunity to continue a natural cork’s journey at The Eden Project.”
APCOR president João Rui Ferreira added: “It’s great to be teaming up with Majestic and The Eden Project on such an exciting and unique project.
“Cork is a natural product which has a story and history all of its own.
“The fact that we can add another chapter to that story, with hundreds of thousands of corks collected from right across the UK to be used at such an iconic site is really thrilling.”