Better Natures announces revamped line for Veganuary

Better Nature has rebranded its range just in time for Veganuary.

The revamp includes fresh new packaging across all products and brand identity designed to highlight tempeh as a dietary staple for those seeking more natural and unprocessed foods.

Additionally, Better Nature has unveiled three updated products, Tempeh Mince, BBQ Strips and Curry Bites – the entire range will be launched in Selfridges.

Moreover, the tempeh company expanded its range with recipe box service Mindful Chef, partnered with meal delivery companies Lion’s Prep and Feelgood Kitchen and is expected to launch its foodservice line with UK-based distributor Collectiv Food.

“We are thrilled to be launching with Selfridges in the New Year and have more exciting listings in the pipeline that we cannot wait to share in the coming months,” Better Nature’s chief executive Christopher Kong said to Natural Products.

READ MORE: Gosh! secures Aldi partnership in time for ‘Veganuary’

“We are embracing tempeh for being the unique and extraordinary food it is, not as an alternative, and are ready to get more and more people eating it in the UK and world over.

“Since launching Better Nature in 2020, our mission has always been to help people live healthier and happier lives by making tempeh more widely accessible.

“With our rebrand and our updated assortment of all-natural, super-nutritious and accessible priced tempeh products, we are in a stronger position than ever to deliver on our mission and to lead the tempeh category in UK retail and to give back to those that need our help the most.

The brand has also announced it is donating 1% of its total revenues to the 1,000 Days Fund to help provide training and education around healthy eating and nutrition in Indonesian communities, as well as improve access to foods such as tempeh.

Kong added: “We are incredibly excited to support the 1000 Days Fund to improve the wellbeing of children across Indonesia, not least with the help of naturally nutritious tempeh.”

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