Spar Scotland has launched a supplier-backed giveaway campaign which aims to drive footfall, increase basket spend and support participating brands.

Running from 10 September for six weeks, the campaign will give away over £50,000 in Spar Scotland vouchers to shoppers.

Shoppers can participate in the giveaway by buying any three participating products in store, and upload proof of their purchase to enter.

The giveaway will reward 200 shoppers every week for six weeks with prizes ranging from £25 to £100.

This high-volume structure aims to make the prizes feel attainable and keep customers interested in participating weekly.

The campaign aims to drive multi-buy and increase overall basket spend across the supplier lines which are part of the promotion.

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Spar has added over 150 products to the campaign across the majority of the grocery categories including confectionery and soft drinks, alongside fresh fruit and vegetables.

Some of the participating brands include Super Noodles, Irn-Bru, BrewDog, McCain and Walkers.

The supermarket retailer also aims to offer a promotional platform which links brand participation to in-store purchases.

Sonya Harper, interim CEO for Spar Scotland, said: “The Great Big Giveaway does two jobs at once. It rewards the loyal local shoppers who choose Spar every day, and it gives our supplier partners a high-profile, Scotland-wide platform tied directly to sales.

“With 200 winners every week across almost 300 stores, it is a campaign our retailers can get right behind.”

The Great Big Giveaway campaign will be supported by in-store point of sale materials, STV and radio advertising and email marketing.